Users will soon have a updated setting that allows them to lessen the amount of AI-made content appearing in their streams. This move comes as the company revealed that it currently hosts more than 1 billion AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a global release. This development comes amid a rise in AI content, driven by new content generation software.
AI Content on Other Platforms
Studies have shown that almost a tenth of the quickest rising content creators on another major platform only show AI-generated videos. A considerable share of this content is deemed “AI slop”, a label for substandard, bulk-generated content that is often illogical or dreamlike.
Our research shows that numerous viewers like content produced via AI tools, from digital art to educational videos, and we intend to offer the community the ability to see more or less of that, depending on their own preferences,” stated a company executive.
AI on the Platform
The platform disclosed that there are presently 1.3bn videos on its app tagged as made with AI. In total, more than 100 million pieces of content are added to the platform each day, making clips made by AI a limited percentage of its total content library.
How to Adjust Settings
Users will be in a position to decrease or raise the volume of AI content they view by using the “manage topic” setting in the app and selecting AI-made media. Other topics that can already be adjusted under the tool include politics, clothing, beauty, and choreography.
AI Disclosure Rules
Its guidelines mandate content makers to tag “realistic” artificially created content, and it prohibits harmful deepfakes of well-known individuals or critical incidents. Any authentic-looking artificial content that is not labeled can be removed under its community policies.
Furthermore, the app will now add an AI-generated label to content made using its built-in AI features, or identified by an cross-platform project for identifying AI-generated material. This measure is intended to help prevent users from seeking to bypass the labeling process.
AI Literacy Programs
TikTok is also launching a $2m AI literacy fund for professionals and groups to produce learning resources about ethical AI use. This program will assist educational bodies dedicated to teaching programming and robotics.
Content Safety Approach
TikTok has justified its moderation strategy, following discussion over proposals to lay off numerous safety staff in the UK. TikTok is planning to eliminate 439 jobs in its trust and safety division in the UK capital, with labor groups and online safety experts voicing alarm that staff are being displaced by automated systems.
A trust and safety lead explained that people-led review would still have a role, but AI can safeguard staff by removing the most harmful content ahead of it has to be seen by staff. TikTok stated a notable drop in explicit and harmful content reviewed by content reviewers over the past year due to reliance on its machine learning processes.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as swiftly, which is why a extensive automated help is making a difference operate efficiently.”
